The five standardized playbooks

We diagnose

• •Indexation and crawlability check across Google, Bing, and AI answer engines (ChatGPT, Perplexity, Google AI Overviews)
• •Google Business Profile completeness and category accuracy
• •Structured data / schema markup coverage on key pages
• •Core Web Vitals and mobile performance
• •Backlink and citation profile vs. direct competitors

We fix

• •Roll out schema markup (Organization, Product/Service, FAQ, Review) on priority pages
• •Rebuild Google Business Profile categories, services, and post cadence
• •Add an llms.txt and structure key pages so AI answer engines can parse and cite them
• •Fix the highest-impact Core Web Vitals regressions
• •Stand up a review-generation loop tied to service completion

We diagnose

• •Testimonial and case study inventory — how many exist, how recent, how specific
• •Review count, rating, and velocity across Google/Yelp/industry platforms
• •Press mentions, certifications, and third-party validation
• •Where (and whether) social proof actually appears on the site at decision points
• •Response time and pattern to negative reviews

We fix

• •Build a structured case study pipeline: outcome → proof point → publishable writeup
• •Automate review requests at the moment of service completion, not weeks later
• •Place proof at the specific point of hesitation in the funnel (pricing page, checkout, contact form), not just a testimonials page nobody visits
• •Pursue 1–2 pieces of third-party validation (press, award, certification) relevant to the audience

We diagnose

• •End-to-end map of the core client/order workflow, from first contact to delivery
• •Every manual handoff and re-entry point between tools
• •Tool sprawl — how many systems hold the same piece of information
• •Response-time SLAs at each handoff, actual vs. assumed

We fix

• •Automate the 2–3 highest-friction handoffs first (usually intake → CRM and delivery → invoicing)
• •Consolidate to a single source of truth for client/order status
• •Document the resulting workflow as an SOP, not just fix it silently

We diagnose

• •Current lead sources and rough cost/effort per channel
• •Funnel conversion rate at each stage, not just top-of-funnel traffic
• •Pricing and packaging clarity — can a prospect self-serve the "what does this cost" question
• •Referral and repeat-purchase rate

We fix

• •Prioritize the 1–2 channels with the best effort-to-payoff ratio instead of spreading thin across all of them
• •Stand up a lightweight opportunity/pipeline system so leads are tracked by stage and value, not just an inbox
• •Run one structured pricing or offer test with a defined success metric

We diagnose

• •Time-to-productivity for the last 2–3 hires
• •What percentage of core processes exist only as tribal knowledge in one person’s head
• •Role clarity — does everyone know what "done" looks like for their role
• •Training material coverage vs. actual day-one needs

We fix

• •Capture the highest-risk tribal-knowledge processes from key people first
• •Build a role-based onboarding checklist tied to real first-30-day tasks
• •Set up a Training Hub so new material has one home instead of scattered docs